Management Communication Ethical Challenges of Social Marketing

Question: Discuss about the Management Communication for Ethical Challenges of Social Marketing? Answer: Article 1: Kimura, M. (2005). Ethical challenges facing Japanese businesses: historical and contemporary observations.Asian Perspective, 135-155. Masato Kimura, (2005) in the article, Ethical Challenges Facing Japanese Businesses: Historical And Contemporary Observations has explained that business in Japan is finding it hard to adhere to the ethics due to IT revolution and globalization. Earlier Japan used to be ethical in every business dealings. However, due to globalization, the countries are gradually coming under a single platform and to stay ahead in the race, the organizations have to undertake unethical issues like invading the personal information of the competitors and unethical ways of retrieving the information to defeat the competitors in the race. Article 2: Brenkert, G. G. (2002). Ethical challenges of social marketing.Journal of Public Policy Marketing,21(1), 14-25. In the article Ethical Challenges Of Social Marketing, the author George G. Brenket, (2002) has identified as well as explained the differentiating ethical challenges those are not faced by the commercial marketing, in terms of the rationale that it offers, the effects that it may have set on its targets and to the ends, it seeks. When the social marketing is more attempting for addressing these kinds of ethical challenges, then more its nature as a social activisms form becomes more noticeable. However, these are the special challenges of ethics that the social marketing requires for confronting. Article 3: Dawkins, J. (2005). Corporate responsibility: The communication challenge.Journal of communication management,9(2), 108-119 In this article, CORPORATE RESPONSIBILITY: THE COMMUNICATION CHALLENG, the author, Jenny Dawkins, (2005) has first examined the communication towards the opinion leader audiences like the investors, legislators and many others and the limitations as well as opportunities in particular of the social report utilizing the British Opinion Research of MORI for illustrating the case. It has been see that often the communication remains the missing connectivity in the corporate social responsibility practice in terms of ethical consumerism. The requirements of information of a range of mass stakeholder audiences and opinion leader are not being satisfied currently by several organizations. Therefore, they are being able to get the whole credit for the responsible corporate behavior of them. In conclusion, this article has suggested that the corporate responsibilitys effective communication totally depends on the specific strategy that would evaluate both of the risks, the opportunities asso ciated with the brand, and that tailors the messages towards the groups of different stakeholder. Article 4: Cooper, R. W., Frank, G. L. (2002). Ethical challenges in the two main segments of the insurance industry: Key considerations in the evolving financial services marketplace.Journal of Business Ethics,36(1-2), 5-20. The author Robert Cooper and Garry Frank, (2002) in this article, Ethical Challenges In The Two Main Segments Of The Insurance Industry: Key Considerations In The Evolving Financial Services Marketplace, supported and made several important points based on professionals various research findings in both the industry of life insurance and industry of the property-liability insurance. This article explained that the ethical challenges in the industry of insurance engage not only an ethical dilemma series faced frequently by the business working but also various factors that hold back those business working in the industry because they desire for resolving the ethical challenges occurred in their work course. Article 5: Hooghiemstra, R. (2000). Corporate communication and impression managementnew perspectives why companies engage in corporate social reporting.Journal of business ethics,27(1-2), 55-68 In this article, Corporate Communication And Impression Management New Perspectives Why Companies Engage In Corporate Social Reporting the author Reggy, (2000) has intended to address the theoretical framework on issues of Corporate Social Responsibility. However, in the article the corporate social reporting has been explained from various aspects, currently the theory of legitimacy is the dominating aspect. Author has suggested by employing the framework that the environmental and the social revelations are the responses towards both of the enhanced media attention and the public pressure that result into the key incidents. At the end, the author has suggested the utilization of the corporate communication as a framework that is overreaching for studying the corporate social reporting in that the Corporate Identity as well as the Corporate Image is central. Article 6: Cooper, R. W., Frank, G. L., Kemp, R. A. (2000). A multinational comparison of key ethical issues, helps and challenges in the purchasing and supply management profession: the key implications for business and the professions.Journal of Business Ethics, 83-100. The authors Robert Cooper et al. (2000), in the article A Multinational Comparison Of Key Ethical Issues, Helps And Challenges In The Purchasing And Supply Management Profession: The Key Implications For Business And The Professions have presented the study findings of buying and the professionals of supply management in India. They have conducted the study for identifying the major issues related to ethics that they have faced to carry out their responsibilities related to work and to fix the extent to which several factors appear for presenting challenges to their efforts and for acting in an ethical manner in their course of work. Then the findings of India are compared with those for the studies made among supply management and buying professionals in Canada, the United Kingdom and the United States. References Brenkert, G. G. (2002). Ethical Challenges Of Social Marketing.Journal of Public Policy Marketing,21(1), 14-25. Cooper, R. W., Frank, G. L. (2002). Ethical challenges in the two main segments of the insurance industry: Key considerations in the evolving financial services marketplace.Journal of Business Ethics,36(1-2), 5-20. Cooper, R. W., Frank, G. L., Kemp, R. A. (2000). A multinational comparison of key ethical issues, helps and challenges in the purchasing and supply management profession: the key implications for business and the professions.Journal of Business Ethics, 83-100. Dawkins, J. (2005). Corporate responsibility: The communication challenge.Journal of communication management,9(2), 108-119 Hooghiemstra, R. (2000). Corporate communication and impression managementnew perspectives why companies engage in corporate social reporting.Journal of business ethics,27(1-2), 55-68 Kimura, M. (2005). Ethical challenges facing Japanese businesses: historical and contemporary observations.Asian Perspective, 135-155.